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The Federal Communications Commission has ordered the National Basketball Association to stop its bid from reaching out to the American Consumer Broadcasters Association (ACBNA), which represents the major media companies. The vote came as the National Association of Sports Facilities (NACST) held its first state meeting in more than a decade. The meeting was prompted by a lawsuit filed by former ACBNA president Bill McGuire in the US District Court in Washington. Last January, NACST challenged the FCC’s order.
NACST is a trade group that represents some of the big American sports and entertainment companies, including CBS, ESPN, The CW, ESPN Deportes, Fox Sports and NBC. While the NACST campaign has won more than two million dollars in campaign contributions from its various supporters over the course of years, some have accused it of being a partisan group with no true commitment to a specific campaign issue. One supporter of the ACBNA, who asked not to be named, told me that the group has been in existence since the early 2000s.
The campaign has had no immediate response from the FCC, which has been silent from the fight for net neutrality rights since the election of Clinton. NACST was only able to respond when I asked to see whether a request would be forthcoming.
One question I had from the other side wasn’t about the order that the FCC is currently in the process of making it clear to the National Association of Sports Facilities, and NACST, that, contrary to its complaint, they have no support for Comcast Cable’s proposed service that will bring a new cable TV competitor to cable networks. It would also require the ACBNA to make a proposal based on it, rather than Comcast Cable’s.
For the moment, it does seem strange that a sports team that is trying to win on net neutrality issues such as the issue of broadband internet speeds, should be in the FCC’s crosshairs. However, if this action takes place at all, the only way the FCC can force Comcast Cable to change is when the other telecoms start paying attention. The FCC did not order the ACBNA to start making its proposal and instead is simply attempting to push an existing
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